The World Identity Lab

How the World Identity Lab introduces itself:

The world identity lab is a non-commercial experimental platform, created by moodley brand identity, that looks into different levels of what we call “identity” on a worldwide basis.
The main focus is identity as an overall theme, in its exuberant varieties. The wants and needs of people and the resulting patterns of behaviour within their specific social and cultural environment is the main area of interest. Micro- and macro identities, identity as a social role, identity as identification with a social group, identity as a summary of attributes that differentiate people from each other.

Identity is partly defined by belonging to a particular group and by social roles, the “us”. On the other hand, identity also exists, at least in our society, in the encounter with our own uniqueness, the “me”, which each individual experiences in his or her own way.
Am I woman or wife, sister or colleague, freelancer or animal rights activist, single traveller or Brit? Am I man or husband, employed or Argentine, ambulance driver or social democrat, French or European? What am I? Everything at the same time.

Today identity is not confined to your profession alone. Modern identity is defined by a multitude of identifications and self-perceptions. Everybody has access to an almost indefinite spectrum of micro- and macro identities. These can be found, analysed and challenged in the world identity lab.

What does the world identity lab want?

The world identity lab wants to
- discover
- capture
- cross-link
- uncover and visualize

The platform has a seismographic function, inviting motivated people to contribute to the concept of “identity” with their opinions and observations in a visual or journalistic way.
The goal is to reach interesting personalities worldwide and engage them as contributors to the lab. The vision of the experiment “world identity lab” is to create a worldwide network for interactive information exchange.
In the future our desire is for the network to develop further, from a platform for interaction on an intellectual and emotional level to one of mutual exchange on a commercial level.

Official World Identity Lab Website